In 1836, a Frenchman, Godefroi Engelmann, and his son, Jean, invented a method of color printing called chromolithography. This method used red, yellow and blue pigments to produce seven stone color images.
Stone lithography became the 19th centurys chief means of inexpensively reproducing works of art in color and illustrating books and magazines. Although laborious, stone lithography, when set up, could produce thousands of images without image degradation. The new technique soon became more popular than steel or copper engravings, which lost their image sharpness after only 30 to 50 prints were struck.
Water was applied to the limestone and was absorbed by the etched sect-ions of the stone. When applied, printing ink for that color adhered only to the image on the stone. Damp paper was then pressed to the stone and an image was produced in the color represented by that stone. The same process was repeated for each color in the design (as many as 13 colors were used), the lithographer carefully registering the same piece of paper on each separate stone. Each separate color used in the image required its own stone!
Stone lithographys biggest problem was the use of stones. The Bavarian limestones were 3-4 inches thick, ranged in size from 6"X 8" to 44"X 62" inches in area, super-heavy, and hard to handle. Some stones weighed as much as 600 pounds, and the stones broke easily. Unfortunately, the stone lithography process could be auto-mated only to a point; the process was filled with too much stop- and-return motion to be a truly efficient.
Even with the inherent inefficiencies and waste in the process, so great was the lithographers skill, even after 10 or more trips to separate stones, the registration of the same piece of paper to the other stones was within the diameter of a pin hole. Still, on a good day, thousands of these multi-colored beauties could be produced .
Higher-priced labels used 10 or more colors plus bronze or 24K gold leaf. Bronze was usually burnished or buffed to a metallic luster. As if that was not enough, in the mid-1890s, lithographers began using 38-ton presses and precision-machined dies to emboss many of their labels. The embossing process highlighted the raised portions of the label with 24 K gold leaf or bronze. Embossing gave the labels their life-like dimensionality; gold coins found on most labels now looked like real gold pieces. Now, women had real curves, wore ornate jewelry, and showcased elaborate coiffures with discernible hair.
Embossing had an unintended but desirous effect. Most early labels were printed on cheap short-fiber paper often containing wood cellulose. With age, this paper discolored and became brittle. Embossed labels had to be printed on long-fiber (like linen) rag- stock paper as embossing in 38-ton presses required the fibers to stretch and not break. The final result is that a label, printed 100 years ago on acid- free rag paper, now appears clean and bright with no signs of aging. Stone chromolithography produced a brilliant multi-colored duplication of the original art work. Some labels look like oil paintings, brush strokes and all. The brilliance of stone- produced chromolithography ebbed through the 1920s in synchronization with the slow decline experienced in the cigar industry. The mechanical efficiency and the use of light-weight, cheaply produced metal plates, in high-speed, high-through-put rotary presses, quickly replaced the heavy, cumbersome Bavarian limestones.
The end of an era was at hand. Photomechanical lithography had begun to take over the market even in the 20s, and sadly, printers, no longer used 38-ton presses to emboss their labels, nor did they have to use 10 to 13 colors in a single image. Now, they could get by with only four colors. No longer was bronze and gold-leaf gilding needed; these modern labels would have none of these old trappings.
The art of the cigar label was quickly coming to an end. These superior labels with layered vivid colors and hues, embossed and gilded, had all vanished by 1930. The labels that were not already on cigar boxes were relegated to storage in dusty old factories and warehouses until they were found by diggers and pickers. Most were hauled unceremoniously to dumps or sold by the bundle at flea markets for ridiculous giveaway prices. The magnificent depth and luminescence of these Victorian ephemera will not pass our way again.
The quality of commercial printing during the Golden Age of Stone Lithography between 1880 and 1920 has never been duplicated and probably never will be. Luckily, precious examples of cigar-label-art are avail-able for our collecting pleasure.
Buy cigar-label art! Each and every stone-produced label is a true collect-able original work of art involving the artist and master craftsmen at every step of its manufacture. Every label is Americana at its finest in a miniature form that can never be faithfully reproduced or copied. Every theme, from mythological to historical, is available.
Cigar-Label Art, masterpieces in miniature!
A vanishing American art form!
HOW TO TELL AN ORIGINAL STONE-PRODUCED CHROMOLITHOGRAPH FROM A MODERN PHOTOMECHANICALLY PRODUCED LABEL
1. Most cigar-art labels are heavily embossed with real 24K gold leaf or bronze. Most modern printing is not embossed or gilded.
2. All cigar-art labels produced from 1880-1920 have distinct stipple dots. Learn to recognize stippling. Early 1870s cigar-art labels have distinct crayon marks rather than stippling, and these labels are not embossed.
3. Photomechanical or modern offset- printed labels have only four colors and are rarely embossed. Look for blurred all-uniform size, four color, fine dots produced using half-tone screens.
4. Currently, It is not technically possible, or economically feasible to reproduce the look, feel and brilliant colors found in real stone-produced commercial art. Look closely at as many good examples of cigar-label art as you can find. Then compare them with the best modern art printing money can buy. You will see a difference you will never forget!